Pinterest has now followed the path of some other social networking sites and added advertising. Pinterest now has Promoted Pins. This is similar to sponsored posts on Facebook and sponsored tweets on Twitter. This feature is only available on Pinterest business pages. Businesses have the option to display their Pins at the top of search results and category feeds for a fee. Promoted pins look the same as regular pins, except they have a “promoted” label. They also have a small gray icon. Click the icon to learn more about the pin and why the pin appeared.
Even though pinterest business Account erstellen lassen now allows advertising, they’re being cautious. No flashy banners or pop-up ads are allowed. Any promoted Pins you see should be relevant. For example, if you search for scuba diving, you might see promoted pins that are related to scuba diving. You may see an advertised pin for a scuba diving trip, wetsuit, etc. You’ll always know when you see an advertised pin and why you’re seeing it.
The addition of advertising and promoted posts is a plus for retailers. Retailers can use these promoted pins to drive traffic back to their websites. For example, when someone searches for shoes, a shoe retailer now has the option to show their promoted pins for their shoes. According to Edison Research, 27% of Pinterest users are already making a purchase based on a Pin they’ve seen.
As a business owner, you want to find out which images related to your business can be successfully promoted on Pinterest. This can be done by calling Pinterest Analytics. Please note that these types of analytics are only available through a Pinterest business account. Analysis can show you which pins get the most repins, who is pinning them, and what other things are being pinned along with those pins. This information may be used to determine which Pins you will promote.
At this time, Pinterest sponsored ads are still in the “test” phase. You place ads from companies that have been selected; however, they will not be charged at this time. You now need to create a Pinterest business account so you’ll be ready when the ad opens.
5 tips for successful Pinterest marketing
Pinterest is a pinboard-style social sharing site that allows people to pin photos, graphics, infographics, and videos. Although many people originally viewed Pinterest as a place to share images that reflect personal hobbies and interests, the impact on business success of advertising through Pintest cannot be ignored.
In fact, Public Relations, SEO & Marketing, Graphics and Venture Capitalism are among the top 10 Pinterest users.
Launched just 4 years ago (December 2009), Pinterest already has over 70 million users, 72% of whom are women who like to spend money and have the money to do so. Pinterest has risen between Facebook (20% of Facebook users browse Pinterest every day) and Twitter and is now recognized as the number one source of recommendations for business websites on social media.
Pinterest generates more referral traffic than YouTube, LinkedIn, and Google+ combined
And traffic coming to websites from Pinterest is 10% more likely to be visited and spends an average of 10% more than visitors coming from other social media sites.
Only a handful of Pinterest’s notable influencers are high-volume retailers and magazines — the majority are bloggers, individuals, and small businesses. It’s time to take this site very seriously.
So how do you set up an optimized business account, gain followers, and drive traffic to your websites through pinning? Here are 5 tips to get you started:
Tip #1: Sign up for a Pinterest Business account
It’s free – make sure to optimize it using your business name and keywords on your Pinterest homepage. When you launch your Business Page, you’ll be prompted to create a username. This is your first opportunity to brand your business on Pinterest.
You don’t have to use your company name if using a focus keyword or keyword phrase better suits your marketing purposes. I chose The Online Video Marketer over my company name because optimizing keywords was more important to me than branding my company name. This also follows the nomenclature I use for my other social media profiles and helps me get found when people search for online video marketing.
Tip #2: Create targeted pinboards
Keep in mind the target market and various aspects of your brand, and don’t be afraid to add personal interests. Your prospects and customers are buying from YOU, not your brand.
You are more likely to attract followers if you mix it up. I have several boards where I pin images, graphics, and videos that are fun, interesting, and give my followers more of a sense of community by following me.
Tip #3: Make your website pinnable
Make sure you have lots of PICTURES AND VIDEOS on your site that you and others can pin as well. Add a “Pin-It” button to your website to make it easier for visitors to pin it to their boards – which in turn will add to your viral reach.
Tip #4: Link your photos and videos back to your website
After posting an image or video on your board, reopen it and place your website or website URL where you want to drive traffic. This is an important step in driving pinterest business Account erstellen lassen traffic to your site.
Once you’ve done that, every time one of your pins is “liked” or repinned, you increase the likelihood that it will result in being referred to your site.
Tip #5: Spend time looking at other people’s boards
It’s just like any other social media site – you have to “pay to play”. That means if you want others to enable and repin your pins, you’ll have to spend some time doing the same.
As with all online marketing efforts, you should review your analytics to ensure your efforts are getting results – this way you can track how many people have pinned from your site and how many people have viewed your pins. Make adjustments based on your insights.
