If Bloomberg reporter Mark Gurman is correct, the iPhone 14 Pro Max may be the only iPhone to wear that designation. Gurman said in the newest issue of his “Power On”(opens in new tab) newsletter that the most costly iPhone 15 would forego the naming norm. As a result, the iPhone 15 Pro Max might become the iPhone 15 Ultra.
While the ‘Pro Max’ label has been in use since the release of the iPhone 11 lineup in 2019, a redesign would not be disastrous. Because the name is a bit of a mouthful, a simplified name would be greatly appreciated. It would also help distinguish the phone and lift it out of the shadow cast by the iPhone 15 Pro as a more autonomous gadget.
There has already been considerable conjecture that Apple will do more to differentiate the iPhone 15 Pro and Pro Max variants. Analyst Ming-Chi Kuo has already stated that the most costly iPhone would include extra unique features. Similarly, LeaksApplePro has already speculated that the Pro Max moniker may be dropped in favor of the Ultra branding.
If that’s the case, a rebrand would be the simplest way to indicate that the iPhone 15 Ultra is more than simply a bigger iPhone 15 Pro. It also means that, despite all of the speculations about the iPhone 15 Ultra, we won’t witness the release of a fifth iPhone next year.
iPhone 15 Ultra — How Would It Be Different?
So, what makes the iPhone 15 Ultra so special? For one thing, Apple might learn from the Apple Watch Ultra and prioritize longevity. For example, the iPhone 15 Ultra may employ a stronger titanium alloy design, which was previously speculated for the iPhone 14 series.
Another option is that Apple may save the reported periscope zoom camera for the larger iPhone 15 Ultra while keeping the iPhone 15 Pro’s optical zoom at 3x. This would position Apple as a more direct rival to the incoming Samsung Galaxy S23 Ultra.
This is more speculative, but Apple might opt to make the iPhone 15 Ultra portless since the firm has long been reported to be working on a portless iPhone. To compensate for the lack of Lightning or USB-C, the business would have to make MagSafe charging extremely fast.
Finally, we may wind up with four iPhone models, each with its own naming scheme and delivering something distinct. In my perspective, the iPhone is the fundamental gadget, with the Plus variant offering a bigger screen. Meanwhile, the Pro would have additional features, notably in the camera sector, and the Ultra would contain cutting-edge technologies that come at a high cost.
New Design For iPhone 15
Gurman also speculated that Apple may release a whole new iPhone design next year. Apple’s present practice, he points out, is to alter things up every three years. The current iPhone design has been in place since the iPhone 12, which might indicate that a change is on the way.
Apple is already reported to introduce the Dynamic Island from the iPhone 14 Pro series to the iPhone 15, so a design shift for 2023 is a possibility. This would allow for notifications, alarms, and live updates to appear at the top of the screen, as well as a smaller cutout than the present notch.
Furthermore, because it’s widely speculated that the iPhone 15 series will be the first to have USB-C, a redesign isn’t out of the question.
This is presuming, as some recent reports have suggested, that USB-C is a universal design change. According to early speculations, only the most costly iPhone 15 model would be without Lightning, which would help differentiate the Ultra model. However, with the EU’s universal charger regulations set to take effect in 2024, Apple would be well to comply as soon as possible.
We’re still over a year away from the iPhone 15’s release, which means there are a lot of unknowns right now. So stay tuned, and we’ll bring you more iPhone 15 rumors as they emerge.
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