Kaushik Velendra, the London-based menswear designer, is the changemaker in the men’s fashion industry, bringing a refreshing and inclusive vision. Kaushik Velendra’s intuitive liking for impactful apparel is reshaping the thinking toward contemporary menswear. Velendra continues to showcase compelling fashion statements by generating a unique paradigm of conventional tailoring blended with a creative outlook. Dominion attiring for the individuals and tailoring for the future is how Velendra defines his label.
Velendra’s collection style contained sculptural, body-shaping men’s designer coats and jackets, created to improve stance and compliment the male body. In addition, it gives the wearer a superhero feel. He designs in grand neutrals like whites, wealthy blacks, gentle velvety browns, softened golds, and olives – and swish materials carried together with sharp tailoring.
The London-based menswear designer aims to instill the definition of strength and conviction while being welcoming without any gender bias. In 2021, he arranged his atelier in east London, an area once settled by the late Alexander McQueen; Velendra started his studio as a secure working space for Indian students stumbling to locate an innovative space. Finally, following the brand’s continuous triumph, Kaushik Velendra migrated the brand’s head office to Mayfair in January 2022.
Sustaining the myriad of positive feedback and press reviews, Velendra has also outfitted the preferences of the: popular model Alton Mason for the Grammy Awards, Bollywood leading actor Ranveer Singh for the Filmfare Awards and promotional offshoots for movies, BFC Ambassador for Positive Change, and Hollywood famous actress Priyanka Chopra who modeled one of his armor motivated designs.
He had launched models across 30 different countries to emphasize the versatility and fluidity of his apparel. The short-sleeved magnified gold top with strong, spheroidal, armor-like shoulders has become his signature design.
The AW21 assemblage shown on the program during London Fashion Week gathered excellent industry appraisals and worldwide acclaim, including prominent titles such as The New York Times, British Vogue, Vogue USA, Vogue India, Vogue Italia, and WWD. The conquest continued with the Spring Summer 2022 Menswear collection of Kaushik Velendra, exhibited at London Fashion Week in September 2021. In addition, the group extended to contain a broader range of ready-to-wear requirements and couture for people from all walks of life.
What Makes Velendra’s Collection Unique from the Rest?
Kaushik Velendra’s statement men’s designer coats and jackets have been making some noise in the fashion world for some time. It seems like his collections have their own story to tell and all of them encompass a unique personality. Let’s see how his designer pieces rose to this stardom.
#Power dressing has never been this fashionable
The London-based menswear designer never misses an opportunity to make a powerful statement when given the chance. His luxurious collection of men’s designer coats and jackets never failed to turn heads at any fashion event. His standout design features include integrated, exaggerated metallic accents. He brings unusual pairings to life, including sharp blazers with chiffon sleeves, cigarette pants with cropped vests, and many more. Although his clothes are primarily targeted at the male audience, they can be worn by all genders and gain a sense of power and belonging through top-notch fashion.
#Combining the best of what the world has to offer
Velendra’s unique pieces consist of garments and accessories from all over the world. From the finest brocade from India and France to the versatile Italian wool, the materials for his designs were curated from different parts of the world. Additionally, the tailors and the artisans involved in the production process came from different corners of the globe. Every one of them brought with them a bespoke element from their home country, blending various styles to make one unique piece.
#The element of versatility
Although the London-based menswear designer focused on creating red carpet-worthy collections, he also has a special selection in muted tones fitting for many other occasions. These smart-tailored pieces always gave the wearer the sense of confidence they crave.